Bachelor of Science in Business and Data Analytics

Next Start
July 2024
Total Credits
Price per Credit

The CityU BS BDA Advantage

Are you interested in a career that combines business knowledge with cutting-edge data analysis skills? Look no further than the Bachelor of Science in Business and Data Analytics (BS BDA) degree! This program is carefully designed to equip students with the skills and knowledge needed to succeed in the data-driven world of business. With a strong focus on data analysis techniques, programming languages, and business concepts, graduates of this program are well-prepared to pursue careers in a variety of fields, including retail, marketing, manufacturing, operations, and more. In addition to rigorous coursework, students have access to hands-on learning experiences including live company projects. As data continues to play a critical role in decision-making across industries, the demand for skilled professionals in this field is on the rise. Join the ranks of successful BS BDA graduates and pave the way for a rewarding and dynamic career! 

  • Practical, Hands-on Approach: Our program offers a practical approach to business and data analytics education. Hands-on learning experiences, such as real-world projects, case studies, and simulations, help students develop practical skills that are highly valued by employers.
  • Experienced Faculty: Our expert faculty brings a wealth of industry experience and knowledge to the classroom, providing students with practical insights and mentorship to guide them on their academic journey and transition into the world of practice.
  • An Innovative Interdisciplinary Curriculum: Our program integrates business, data analysis, and technology concepts that can collectively prepare students to address complex business challenges from multiple angles within the modern era.
  • Flexible: Complete the program 100% online or in a mixed mode format where a portion of coursework will be in-person.
  • Highly Attractive and Practical Specializations: Our program offers specializations within the field of business and data analytics including Business Intelligence and Analytics, and Data Technology Management, which allow students to develop expertise in specific areas and stand out to potential employers.

The Bachelor of Science in Business and Data Analytics (BS BDA) represents an interdisciplinary program that integrates expertise from key domains including data science, business decision-making, statistics, and computing. The data analytics market is growing rapidly as a result of the increasing quantity of data and firms’ reliance on business intelligence for efficiency, growth, and development. This powerful trend indicates that investing in business and data analytics could be the differentiating factor between successful and failing companies in the present and upcoming years.

The BS BDA’s curriculum is carefully designed to contribute to the increasing demand for analytics capabilities by cultivating data-driven professionals who can take vast volumes of data and uncover patterns to extract actionable insights that improve organizational performance. The offerings of this program will help students acquire a holistic understanding of business and organizational systems and master the technical aspects and applications of business and data analytics within an enterprise context.

The project-based classes will enable students to gain insight into practical dimensions of descriptive, diagnostic, predictive, and prescriptive analytics as well as the primary steps in the data analytics process (e.g., data mining, data management, statistical analysis, and data presentation/visualization). The practical training provided by highly experienced professionals will familiarize students with trending data analytics tools and technologies and how they can contribute to successful business decision-making and planning.

Equipped with knowledge and expertise for developing cost-effective solutions and improving decision-making and competitive power, BS BDA’s graduates will be prepared for a myriad of career opportunities in a variety of fields, such as retail, marketing, finance, manufacturing, healthcare, research and development, and education. Professional titles that require a knowledge of data analytics include business intelligence analyst, data analyst, data engineer, quantitative analyst, data analytics consultant, operations analyst, marketing analyst, and project manager.

Program Outcomes

  • Data Acquisition: Identify, acquire, cleanse, and effectively organize data for analysis.
  • Data Analysis and Modeling: Analyze data and construct a model of the business need and potential data-driven solutions.
  • Business Solution Optimization and Decision Making: Utilize an analytics model to find the most optimal business solution and to propose an effective organizational decision.
  • Visualization and Monitoring: Use visualization tools to evaluate the effectiveness of proposed data-driven solutions.
  • Strategy Generation and Organizational Fitness: Conduct internal and external audits to generate useful data to formulate effective strategies, develop project plans to implement strategies, and ensure organizational fitness.