Graduate Certificate in Marketing
Help the World’s Brands Sell and Succeed
The Graduate Certificate in Marketing at City University of Seattle will provide you with a comprehensive overview of marketplace strategies while building upon current industry trends. Coursework covers highly relevant topics, such as branding, consumer behavior, channel management, and public relations. There is also an additional focus on sustainability principles, so you can market products for long-term financial success.All you need to apply is a bachelor’s degree from an accredited university. Courses can be taken completely online to accommodate your schedule.
Whether you want to begin a career in marketing or sharpen your skills to advance into a leadership role, the Graduate Certificate in Marketing online program will help you take your career where you want to go. You’ll build practical workplace-based products that can serve as portfolio items to show potential employers. CityU uses Becker materials* to teach and review concepts historically addressed in the exam, making this program an efficient use of your time and resources.
This Graduate Certificate prepares you for the American Marketing Association Professional Certified Marketer certification, where you can select subsets that include Digital Marketing, Marketing Management, or Content Marketing. All of your marketing certificate courses can count toward a graduate degree, such as our MBA with global marketing emphasis.
By completing this certificate, you’ll be 25% of the way through your MBA.
These courses prepare students to sit for the Professional Certified Marketer (PCM) exam. In order to apply for PCM certification, individuals must pass the PCM exam and also must satisy all other requirements. For more information see:
American Marketing Association
Phone: 1-800-AMA-1150
www.ama.org/marketing-management-certification
Learning Outcomes
Throughout the graduate marketing certificate program, you’ll learn:
- Marketing principles that create competitive advantages in the marketplace
- The concept of brand and branding
- The consumer behavior process and what, when, why, where, and how consumers choose products and services
- Strategic decision models and marketing metrics, including channel management
- Theories of integrated marketing communications
- The basic concepts of sustainable or green marketing
*Becker Professional Education is accredited by the Accrediting Council for Continuing Education & Training (ACCET), a U.S. Department of Education nationally recognized agency that promotes quality-oriented education and training through the establishment of standards and an accreditation process focused on integrity.
Total Required Credits (15 Credits)
For full course descriptions please refer to the current catalog.
Prerequisites
A completed Bachelor's degree or equivalent international degree is required to apply
Required Courses
- MBA 534 Digital Marketing and Analytics (3)
- MK 526 Strategic Brand Creation and Management (3)
- MK 527 Consumer Behavior (3)
- MK 528 Marketing Metrics (3)
- MK 529 Marketing Communications (3)
Depending on your experience, this certificate program could be just what you need to move into a leadership role in a marketing department, a manager role in a marketing firm, or an associate role in a marketing consultancy. Work with our advisors to learn how the Graduate Certificate in Marketing can move you closer to your professional goals.The marketing certificate program will prepare you for a variety of management and leadership roles, such as:
- Account director
- Account manager
- Brand manager
- Promotions manager
- Market research analyst
- Chief Marketing Officer (CMO)
Networking Opportunities
At CityU, you’ll have the opportunity to expand your professional network by connecting with faculty working in your field, students from around the globe, and alumni employed at Seattle’s top companies. Plus, you’ll be part of a supportive community that’s dedicated to helping you reach your career goals.
Tuition Cost
Learn more about tuition and fees for our undergraduate, graduate, and doctoral programs.
Financial Aid Opportunities
At CityU, we are committed to helping students achieve their academic goals no matter their economic situations. Our financial aid counselors are here to find the resources you need to pay for your education, including grants, loans, work study, and scholarships. Learn more about financial aid opportunities at CityU, or contact our Financial Aid Team at 800.426.5596, 206.239.4540, or finaid@cityu.edu.
Military Tuition Benefits
As a Yellow Ribbon school, CityU is proud to serve those who have served in the military. We offer military tuition discounts for active-duty servicemembers and their spouses and accept military benefits such as the Post 9/11 GI Bill® and Tuition Assistance. Learn more about military tuition benefits, VA benefits, and military partnership programs designed to help you reach your military and career goals.
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WHY CHOOSE CITYU?
Founded in 1973, City University of Seattle offers over 60 on-site and online programs designed for busy working adults like you. When you enroll at CityU, you will have the support of a community of faculty, staff, students, and alumni who are dedicated to helping you finish your degree and reach your goals.
