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Help the World’s Brands Sell and Succeed

The Graduate Certificate in Marketing at City University of Seattle will provide you with a comprehensive overview of marketplace strategies while building upon current industry trends. Coursework covers highly relevant topics, such as branding, consumer behavior, channel management, and public relations. There is also an additional focus on sustainability principles, so you can market products for long-term financial success.All you need to apply is a bachelor’s degree from an accredited university. Courses can be taken completely online to accommodate your schedule.

Whether you want to begin a career in marketing or sharpen your skills to advance into a leadership role, the Graduate Certificate in Marketing online program will help you take your career where you want to go. You’ll build practical workplace-based products that can serve as portfolio items to show potential employers. CityU uses Becker materials* to teach and review concepts historically addressed in the exam, making this program an efficient use of your time and resources.

This Graduate Certificate prepares you for the American Marketing Association Professional Certified Marketer certification, where you can select subsets that include Digital Marketing, Marketing Management, or Content Marketing. All of your marketing certificate courses can count toward a graduate degree, such as our MBA with global marketing emphasis.

By completing this certificate, you’ll be 25% of the way through your MBA.

Learning Outcomes

Throughout the graduate marketing certificate program, you’ll learn:

  • Marketing principles that create competitive advantages in the marketplace
  • The concept of brand and branding
  • The consumer behavior process and what, when, why, where, and how consumers choose products and services
  • Strategic decision models and marketing metrics, including channel management
  • Theories of integrated marketing communications
  • The basic concepts of sustainable or green marketing

*Becker Professional Education is accredited by the Accrediting Council for Continuing Education & Training (ACCET), a U.S. Department of Education nationally recognized agency that promotes quality-oriented education and training through the establishment of standards and an accreditation process focused on integrity.



Founded in 1973, City University of Seattle offers over 60 on-site and online programs designed for busy working adults like you. When you enroll at CityU, you’ll have the support of a community of faculty, staff, students, and alumni who are dedicated to helping you finish your degree and reach your goals.


City University of Seattle is recognized as a Top 10 educator of adults nationwide.1


Develop marketable, real-world skills in courses taught by faculty who are practitioners working in your field.


Expand your expertise and your global perspectives in on-site and online courses with students from around the world.


Network with alumni employed at Seattle’s top companies, including Boeing, Starbucks, Amazon, and Microsoft.