Enrolls In
All Quarters
Format
Online
Total Credits
15

Help the World’s Brands Sell and Succeed

The Graduate Certificate in Marketing at City University of Seattle will provide you with a comprehensive overview of marketplace strategies while building upon current industry trends. Coursework covers highly relevant topics, such as branding, consumer behavior, channel management, and public relations. There is also an additional focus on sustainability principles, so you can market products for long-term financial success.All you need to apply is a bachelor’s degree from an accredited university. Courses can be taken completely online to accommodate your schedule.

Whether you want to begin a career in marketing or sharpen your skills to advance into a leadership role, the Graduate Certificate in Marketing online program will help you take your career where you want to go. You’ll build practical workplace-based products that can serve as portfolio items to show potential employers. CityU uses Becker materials* to teach and review concepts historically addressed in the exam, making this program an efficient use of your time and resources.

This Graduate Certificate prepares you for the American Marketing Association Professional Certified Marketer certification, where you can select subsets that include Digital Marketing, Marketing Management, or Content Marketing. All of your marketing certificate courses can count toward a graduate degree, such as our MBA with global marketing emphasis.

By completing this certificate, you’ll be 25% of the way through your MBA.

These courses prepare students to sit for the Professional Certified Marketer (PCM) exam. In order to apply for PCM certification, individuals must pass the PCM exam and also must satisy all other requirements. For more information see:

American Marketing Association
Phone: 1-800-AMA-1150
www.ama.org/marketing-management-certification

Learning Outcomes

Throughout the graduate marketing certificate program, you’ll learn:

  • Marketing principles that create competitive advantages in the marketplace
  • The concept of brand and branding
  • The consumer behavior process and what, when, why, where, and how consumers choose products and services
  • Strategic decision models and marketing metrics, including channel management
  • Theories of integrated marketing communications
  • The basic concepts of sustainable or green marketing

*Becker Professional Education is accredited by the Accrediting Council for Continuing Education & Training (ACCET), a U.S. Department of Education nationally recognized agency that promotes quality-oriented education and training through the establishment of standards and an accreditation process focused on integrity.

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WHY CHOOSE CITYU?

Founded in 1973, City University of Seattle offers over 60 on-site and online programs designed for busy working adults like you. When you enroll at CityU, you’ll have the support of a community of faculty, staff, students, and alumni who are dedicated to helping you finish your degree and reach your goals.

HIGHLY RANKED

City University of Seattle is recognized as a Top 10 educator of adults nationwide.1

MADE FOR YOU

Degree programs that fit your busy lifestyle. Faculty and staff that want you to succeed.

GLOBAL COMMUNITY

Expand your global perspectives in online and on-campus courses with students from all around the world.

A LEGACY OF SUCCESS

Join the 50,000+ alumni who have graduated from City University of Seattle since 1973.