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Based on the vision of philanthropist T. Denny Sanford, the Sanford Institute of Philanthropy at City University of Seattle joins a national network of Institutes supporting nonprofit fundraising through educational programs, created and led by the founding Institute at National University

SEATTLE – May 2, 2017 – City University of Seattle is pleased to announce it is joining the Sanford Institute of Philanthropy network by opening its own affiliated Institute dedicated to helping nonprofits significantly increase their fundraising capabilities and positive impact in Washington. Based on the vision of philanthropist and entrepreneur T. Denny Sanford, the Sanford Institute of Philanthropy at City University of Seattle is part of a growing nationwide group of Institutes that are offering established, proven curricula presented by recognized nonprofit leaders, members of academia, and renowned philanthropists.

“When an organization’s fundraising capabilities improve, the impact they have in the community grows,” said Libbie Stellas, Director of the Sanford Institute of Philanthropy at City University of Seattle. “Together we can enable nonprofits to make the world a better place.”

The Sanford Institute of Philanthropy nationwide movement is coordinated through the founding Sanford Institute of Philanthropy at National University, a private nonprofit university based out of California that developed the core curricula and educational materials for all affiliated Institutes. Based on Mr. Sanford’s approach to philanthropy as a successful entrepreneur and businessman, each Institute is dedicated to supporting the work of nonprofit leaders with an emphasis on frontline nonprofit fundraisers.

City University of Seattle, which is part of the National University System, has a long history of partnering with local businesses to deliver education and training opportunities, and looks forward to providing new professional development and fundraising resources to the nonprofit community. Faculty who teach in CityU’s Master of Arts in Leadership with Nonprofit Leadership Emphasis program will be in a position to support the Institute’s efforts and serve as a resource for nonprofit leaders as well. The Sanford Institute of Philanthropy at City University of Seattle will serve as a resource for nonprofit organizations in Washington to help increase their fundraising capabilities and strengthen their community impact.

Mr. Sanford, considered to be one of the country’s most generous donors, believes in making the world a better place by helping nonprofits and cause organizations maximize their fundraising potential. The core approaches of the Sanford Institute of Philanthropy network are based on Mr. Sanford’s own interactions with hundreds of fundraisers and nonprofit leaders, and his recognition that fundraising effectiveness can be strengthened through approaches that emphasize proven business and sales principles.

As a result, each affiliated Institute, including the one at City University of Seattle, offers programming based on Cause Selling, which incorporates a powerful mix of communication and psychological approaches, as well as research, strategy and data analysis. This approach is detailed in a one-of-its kind textbook, “Cause Selling: The Sanford Way,” developed through the Sanford Institute of Philanthropy at National University and based on Mr. Sanford’s vision. Affiliated Institutes also have access to more than 30 online educational modules developed through the Sanford Institute of Philanthropy at National University that focus on Cause Selling and related topics of donor relations, planned giving, and social media/marketing for nonprofits. The material is presented in coordination with nonprofit leaders, members of academia and renowned philanthropists who incorporate their own professional and regional perspective to the content.

“We are very pleased to celebrate the launch of the Sanford Institute of Philanthropy at City University of Seattle, which will strengthen the philanthropic culture in the region they serve and build the capacity of nonprofit leaders,” said Dr. Lena Rodriguez, Endowed Director of the Sanford Institute of Philanthropy at National University. “The vision of Mr. Sanford is to make the world a better place, and through the Institutes’ work we create stronger communities through more sustainable and impactful nonprofits.”

To date, more than 12,000 nonprofit leaders have benefitted from programing offered through the founding Sanford Institute of Philanthropy at National University, which leads the creation of an expanding network of affiliated Institutes in partnership with institutions such as City University of Seattle. Other affiliated Institutes have opened at John F. Kennedy University in the San Francisco Bay Area; Augustana University in South Dakota; Bellevue University in Nebraska; and Long Island University in New York.

About the Sanford Institute of Philanthropy at City University of Seattle

The Sanford Institute of Philanthropy at City University of Seattle is part of a nationwide network of Institutes that are dedicated to strengthening the impact of nonprofits through fundraising-focused educational programs that are presented by recognized nonprofit leaders, members of academia and renowned philanthropists. Based on the vision of philanthropist and entrepreneur T. Denny Sanford, the Sanford Institute of Philanthropy movement blends the passion of philanthropy with proven approaches that integrate sales and business principles, an approach called Cause Selling that was developed through the founding Sanford Institute of Philanthropy at National University in 2014. The Sanford Institute of Philanthropy at City University of Seattle, along with other affiliated Institutes, have access to specially-designed content and curriculum developed through the founding Institute that focus on Cause Selling approaches and related topics in fundraising, marketing, and donor relationship building.

To learn more about the Sanford Institute of Philanthropy at City University of Seattle visit: cityu.edu/sanford-philanthropy.

To learn more about joining the Sanford Institute of Philanthropy national initiative, please visit National University’s web page: http://sanfordeducationcenter.org/instituteofphilanthropy.cfm.

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Media Contact: Courtney Wendel-Stevenson
cwendel-stevenson@cityu.edu | 206-239-4577

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