Not long ago, I was just an ordinary Ryan. I got up in the morning, drove an hour to work, came home, played with my children, went to bed, got up and did it all over again. But I had this nagging feeling I was meant to do something more with my life. It was this feeling that motivated me to start my personal branding journey. Going through the process I realized a couple of key things. First, we all have a brand, whether we know it or not. Second, if you take the time to build you brand, you can get back to doing work that matters to you.
For that to happen, you need to start actively building your brand. As a part of my personal branding journey, I decided to Google myself. That’s when I discovered I was one of four Ryan Rhoten’s in the world and I wasn’t anywhere to be found on the first three (3) pages of Google search results.
Can you guess who was on page one, four times? One of the other Ryan’s of course, but not just any one of them, it was the one who had been recently arrested…again. Anyone searching for me online back then, would have him NOT me. I vowed at that moment to never again leave my brand, my reputation, in the hands of others. Instead, I would learn to build my personal brand online and help as many other people as possible do the same.
Today, I’m happy to report that on any given day I own page one when you Google my name. The ‘bad’ Ryan? He’s solidly on page two now. That didn’t happen by accident. It took hard work, a lot of research and very intentional actions on my to start building my brand. You can do the same using a 4 step process I call D.I.C.E. Like your credit score – you need to monitor your brand!