Presenter: Paul M. Rand
According to Nielsen, 92 percent of consumers report that word of mouth (WOM) recommendations are the top reason consumers buy a product or service.
Business today is so competitive and margins are so thin, management is interested in finding ways that everyone from clerks to accountants can generate revenue and bring in new customers.
- You will learn how to identify and discover people whose recommendations influence your prospective customers
- You will learn how you and your colleagues can generate compelling content that your customers will share with their networks.
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