Presenter: Paul M. Rand
According to Nielsen, 92 percent of consumers report that word of mouth (WOM) recommendations are the top reason consumers buy a product or service.
Business today is so competitive and margins are so thin, management is interested in finding ways that everyone from clerks to accountants can generate revenue and bring in new customers. Paul will share how customer recommendations in the digital space have radically transformed the way people buy. One way everyone in your firm, including you, can accomplish that is by utilizing your social media channels to connect with customers and prospective customers, and leverage word of mouth discussions and testimonials. You will learn how to identify and discover people whose recommendations influence your prospective customers. You will also learn how you and your colleagues can generate compelling content that your customers will share with their networks.
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