MBA Case Competition at CityU
It was crunch time. The fate of United Cereal rested with CityU’s MBA teams that had a mere 72 hours to determine the best course of action for the breakfast food giant.
In CityU’s first-ever MBA Case Competition, students had four days to analyze a case study, devise strategic options and present business recommendations to our panel of judges. The mock business scenario involved a potential European brand challenge for United Cereal.
While all the solutions from our five teams were Grrrrreat! There was only one winner, and Team Concept came in first place. Anthony Assoko Mve, Anushka Hariharan, Jahnabi Chetia, Vinil Krishna and Prachi Garg were all part of Team Concept and received School of Management certificates signed by Dean and Associate Provost Kurt Kirstein and MBA Director Laura Williamson.
Members of Team Concept said they enjoyed the challenge and will remember the skills they gained by participating in this competition.
All participants were able to practice business strategies they’ll be able to apply to future, real-world situations.
More information about CityU’s MBA program can be found here.
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