There are two pathways to earn your Bachelor of Arts in Business Administration. A more traditional approach would be to take courses from CityU online and in class. If you are someone who has a little more professional experience, likes to go at their own pace, and is an independent learner who is motivated and disciplined, the performance-based option below may be something you consider. Take a look at the two pathways and talk with our advisors about what is best for you.
Management Core (50)
The critical thinking process is used to analyze today's issues and aid the student in identifying rational solutions. Topics examined include: argument analyzing and building; forms and standards of critical thinking; and evaluating sources of information.
This course provides an overview of various philosophical approaches to ethical decision making and practical applications involving ethical problems that arise in contemporary society such as crime and punishment, marriage and the family, biotechnology, and business.
This course investigates dilemmas that routinely plague organizations as well as possible solutions to these dilemmas. Topics include diversity within the organization; conflict and negotiation; perception, motivation and reinforcement; leadership roles throughout the organization; human resource management and team building.
This course covers internal and external communication in the contemporary evolving organization. Students will assess their management communication style and identify areas for improvement. Topics include interpersonal and small group dynamics, use of communications technology, motivation, conflict resolution, and communicating with diverse audiences.
This course introduces students to the global economy. Students will investigate the internal business environment and its complexity in the international setting. Understanding and practical application of concepts and processes of globalization; the political, legal, and technological environment; ethical behavior and decision-making; the role of culture and its impact on behavior; and management of international strategies will be emphasized. Cross-cultural management and problem-solving techniques will be examined.
This course is designed to identify the role of human resources; the processes and activities used to strategically formulate and implement human resources objectives, practices, and policies to meet the short- and long-range organizational needs and opportunities; human resources contributions to organizational effectiveness.
This course introduces students to the basic principles, terminology and application of financial concepts in a project management context. This course will enable managers to enhance decision-making aptitude by incorporating financial theory and concepts. Students will learn to integrate concepts such as net present value, weighted cost of capital, capital budgeting, working capital management, and forecasting into a project management context.
Management Strategy is a capstone course that provides the student an opportunity to integrate discrete skills gained from prior coursework in general management, critical thinking; ethics and leadership, marketing, project management, and human resources. Prerequisites: Prior to enrolling in MG 495, students must be in their last quarter of study. Any exceptions must have special permission from the BAM Program Director.
This course provides an introduction to basic marketing concepts. Topics include the marketing mix, new product development, consumer behavior, customer relationship management, strategic planning and e-commerce. Students will develop a comprehensive marketing plan and apply course concepts to real or imaginary products.
Introduction to Project Management utilizes a real team project to manage a project's life cycle. Emphasis is placed on activity networks, managing resources, and creating control mechanisms that minimize risk. Project leadership is explored in the context of building effective project teams and maintaining stakeholder relationships. Students will learn and apply basic project management concepts including time and resource constraints, planning, scheduling, work breakdown structure, Gantt Charts, network diagrams, and project control.
Upper-Division Electives (40)
Choose 40 credits of upper-division undergraduate level elective coursework from other fields or disciplines including business, psychology, communications, information systems, and general education. Elective courses are offered in multiple formats including the performance-based model. Contact an admissions advisor for the current list of available courses.
Lower-division requirements may be met through coursework that you have completed at Shoreline
Community College, or at other community/technical colleges or universities that you have studied at
along the way.