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Bachelor of Science in Business Administration
Course Descriptions
Emphasis Areas
Choose one of the emphasis areas listed below:
General Management
The General Management emphasis is designed for students wishing to pursue a variety of management positions within organizations. This emphasis expands a student’s core knowledge of today’s business environment to include issues such as E-Commerce, the impact of the global business environment, and project planning.
Human Resource Management
The Human Resource Management emphasis provides students with a solid foundation in general business as well as human resource fundamentals. Employment law, strategic management of human resources, employee relations, and employee benefits are a vital part of this degree.
Individualized Study Emphasis
The B.S. in Individualized Study consists of five courses taken in a specific content area. Coursework may be completed through independent study, current course offerings, or developed for a specific industry or organizational setting. The Individualized Study emphasis is proposed by the student and approved by the Program Director/Sr. Faculty prior to registration.
Information Systems Management
The Information Systems Management emphasis is designed for those students wishing to pursue information
management positions in organizations. This emphasis provides students with the broad technical basis needed
to make management decisions related to technology.
International Management
The International Management emphasis provides students with a wide range of knowledge and skills to enable them to function effectively in
the world of international business. Students may choose to concentrate on a geopolitical region of interest throughout the emphasis courses,
or use each course to broaden their knowledge of different regions of the world.
Marketing
The Marketing emphasis provides students with a solid foundation in general business as well as marketing
fundamentals. Students explore global marketing and marketing research, as well as advertising and
consumer behavior. E-marketing is also a key element of the program.
Project Management
The Project Management emphasis augments the core curricula with a solid foundation in how to organize, lead, and schedule projects in a variety of disciplines. All of our courses are based on the Project Management Institutes’ (PMI©) Body of Knowledge (PMBOK®). All of our Project Management courses qualify for PMI’s Professional Development educational/training Units (PDU®) which are a crucial qualification part of PMI’s coveted Project Management Professional (PMP®) certification.
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