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Bachelor of Science in Business Administration
Is the bachelor's in Business Administration program for me?
If you want to develop a broad business background, our B.S.B.A. degree is a good fit. And it's customizable - you'll
have the flexibility to focus on whatever area of business appeals to you. Choose from any of the following:
- General Management
- Human Resource Management
- Information Systems Management
- International Management
- Marketing
- Project Management
- Sustainability (only offered at University of South Queensland)
- Individualized Study (build your own program)
You can earn your B.S. in Business Administration degree online or in mixed mode - a combination of online and in-class learning. If you choose
the online degree program, you still have access to all CityU's great resources on "Blackboard" - our virtual classroom. Use this program
to log in to get assignments, discuss topics with your classmates, collaborate on projects and check your grades. Basically, everything you do in
class but without the commute.
What will I learn in the bachelor's in Business Administration program?
In CityU’s B.S.B.A. degree program, you'll learn the art and craft of business. Become immersed in the fundamentals of running a business, the
subtleties of being a master communicator, teamwork, cultural fluency and how to make technologies work in your favor.
What can I do with my bachelor's degree in Business Administration?
Whether you're looking to move up in your current job or gearing up for something new, a B.S.B.A. from
CityU can help. The curriculum is about breadth and depth, so you're prepared for whatever comes your way.
You'll have a strong grasp of the complexities of governmental, industrial, educational, commercial,
health-services and non-profit organizations. And if you decide to move on to a graduate program,
you'll be well-equipped for the challenge.
Why CityU?
- Because you want an education that's relevant to what's happening in the real world, right now.
- Our faculty teach what they do for a living, not just what's in the book. They're smart, successful people who can help you get there, too.
- You can get an education without sacrificing your lifestyle. Attend class on a schedule that works best for you.
How to get started:
- Chat with an admissions advisor or call 888.42.CityU
- Apply now
- Order your official transcripts from other schools you attended
- Submit application with application fee
- Start classes and change your life for good
Lower-Division Requirements - except for Sustainability (90)
College Writing: 5
College Mathematics: 5
Humanities: 15
Social Sciences: 15
Natural Sciences/Mathematics: 15
Electives: 35
Lower-Division Requirements - for Sustainability only (90)
College Writing: 5
College Mathematics: 5
Humanities: 15
Social Sciences: 15
Natural Sciences/Mathematics: 15
Electives: 30
Preparatory Course (5)
SCI 215
This course explores environmental change on a global scale, emphasizing the fundamental concepts of matter, energy, and ecology as applied to contemporary concerns. Environmental issues impacting more than two dozen countries are illustrated in order to develop an international perspective on the environmental challenges facing our planet.
Upper-Division Requirements - except for Sustainability (90)
Undergraduate Core (20)
BC 301
The critical thinking process is used to analyze today's issues and aid the student in identifying rational solutions. Topics examined include: argument analyzing and building; forms and standards of critical thinking; and evaluating sources of information.
BC 302
This course focuses on the fundamentals of communication in the workplace. Students build professional writing and speaking skills to inform, propose, and persuade. Students will also engage in analyzing a case study, developing PowerPoint slides, making an oral presentation and writing e-mail messages, announcements, memos, letters, and reports. Students will learn how to identify an issue, conduct research, organize research findings, and present an argument. Additional topics include formatting business documents and communicating with different audiences.
BC 303
This course focuses on the usefulness and limitations of statistical processes and their present day applications. Topics include: descriptive statistics, probability theory and distributions, sampling, hypothesis testing, regression, and correlation models. Students will focus on problem formulation, technique selection and results interpretation. It is strongly recommended that College Math be taken prior to this course.
BC 306
An overview of various philosophical approaches to ethical decision making and practical applications involving ethical problems that arise in contemporary society such as crime and punishment, marriage and the family, biotechnology, and business.
Business Core (45)
BSC 401
The emphasis of this course is the analysis of publicly issued financial statements for decision-making, and therefore is taught from a user perspective. This includes application of Generally Accepted Accounting Principles (GAAP) to the reporting of various types of accounting transactions. A basic knowledge of math, algebra, and general business principles is needed to succeed in this class.
BSC 402
An examination of the analytical tools used to manage and control finances. Concepts studied include: the acquisition and oversight of working capital; intermediate and long-term financing; and the cost of capital and capital budgeting. Prerequisites: BSC 401 or Principles of Accounting course, and BC 303 Interpreting Statistics and Data.
BSC 403
Major issues in the workplace are covered, including contracts, torts, business organizations, and the regulatory environment. Employee issues such as labor law, employee relationships, and discrimination are examined.
BSC 407
This course investigates dilemmas that routinely plague organizations as well as possible solutions to these dilemmas. Topics include diversity within the organization; conflict and negotiation; perception, motivation and reinforcement; leadership roles throughout the organization; human resource management and team building.
BSM 405
This course explores operations management in the manufacturing and service environments. Topics include: cost accounting information for improving efficiency, product and service quality, total quality management, project management, materials resource planning, value creation, supply chain management and economic value. Students will focus on how to apply these concepts to real world operation functions of both manufacturing and services. It is strongly recommended that College Math and Quantitative Methods be taken prior to this course.
BSM 407
This course applies micro and macro economic theories to the real world. Topics include: supply and demand; market structure; policy issues such as income distribution, government regulation, and the environment; business cycles; money and monetary policy; and the international economy. Students will learn how to examine economic issues in their personal and professional lives.
BSM 495
This is a capstone course that provides the student an opportunity to integrate discrete skills gained from prior coursework in general business, accounting, marketing, management, business law, communications, operations, human relations, and information systems. Students address business finance, growth and management issues, and problems, viewing them from multiple perspectives. Prerequisites: Students must be in their final quarter of study. Students may take this course concurrently with any other final courses.
IS 330
This course will cover information systems taxonomies and general applications such as CRM, SCM, eCommerce, ERP, business intelligence, knowledge management, finance and accounting, personal productivity, computer supported cooperative work (groupware), and global systems. Future trends and directions of information systems will conclude this course.
MK 300
This course provides an introduction to basic marketing concepts. Topics include the marketing mix, new product development, consumer behavior, customer relationship management, strategic planning and e-commerce. Students will develop a comprehensive marketing plan and apply course concepts to real or imaginary products.
Upper-Division Requirements - for Sustainability only (90)
Undergraduate Core (20)
BC 301
The critical thinking process is used to analyze today's issues and aid the student in identifying rational solutions. Topics examined include: argument analyzing and building; forms and standards of critical thinking; and evaluating sources of information.
BC 302
This course focuses on the fundamentals of communication in the workplace. Students build professional writing and speaking skills to inform, propose, and persuade. Students will also engage in analyzing a case study, developing PowerPoint slides, making an oral presentation and writing e-mail messages, announcements, memos, letters, and reports. Students will learn how to identify an issue, conduct research, organize research findings, and present an argument. Additional topics include formatting business documents and communicating with different audiences.
BC 303
This course focuses on the usefulness and limitations of statistical processes and their present day applications. Topics include: descriptive statistics, probability theory and distributions, sampling, hypothesis testing, regression, and correlation models. Students will focus on problem formulation, technique selection and results interpretation. It is strongly recommended that College Math be taken prior to this course.
BC 307
This course introduces sustainability frameworks that companies can use to make business decisions that strike a careful balance between corporate profits, environmental stewardship, and social justice. Emphasis is placed on strategies to resolve ethical conflicts using values-based strategies that respect the needs of all stakeholders. Students will analyze business practices to identify ethical conflicts that are a result of an overemphasis on corporate efficiency and profits and will have the opportunity to suggest alternative corporate strategies that are beneficial and responsible to all parties.
Business Core (45)
BSC 401
The emphasis of this course is the analysis of publicly issued financial statements for decision-making, and therefore is taught from a user perspective. This includes application of Generally Accepted Accounting Principles (GAAP) to the reporting of various types of accounting transactions. A basic knowledge of math, algebra, and general business principles is needed to succeed in this class.
BSC 402
An examination of the analytical tools used to manage and control finances. Concepts studied include: the acquisition and oversight of working capital; intermediate and long-term financing; and the cost of capital and capital budgeting. Prerequisites: BSC 401 or Principles of Accounting course, and BC 303 Interpreting Statistics and Data.
BSC 403
Major issues in the workplace are covered, including contracts, torts, business organizations, and the regulatory environment. Employee issues such as labor law, employee relationships, and discrimination are examined.
BSM 405
This course explores operations management in the manufacturing and service environments. Topics include: cost accounting information for improving efficiency, product and service quality, total quality management, project management, materials resource planning, value creation, supply chain management and economic value. Students will focus on how to apply these concepts to real world operation functions of both manufacturing and services. It is strongly recommended that College Math and Quantitative Methods be taken prior to this course.
BSM 407
This course applies micro and macro economic theories to the real world. Topics include: supply and demand; market structure; policy issues such as income distribution, government regulation, and the environment; business cycles; money and monetary policy; and the international economy. Students will learn how to examine economic issues in their personal and professional lives.
BSM 495
This is a capstone course that provides the student an opportunity to integrate discrete skills gained from prior coursework in general business, accounting, marketing, management, business law, communications, operations, human relations, and information systems. Students address business finance, growth and management issues, and problems, viewing them from multiple perspectives. Prerequisites: Students must be in their final quarter of study. Students may take this course concurrently with any other final courses.
HR 408
This course is an examination of labor policies, practices, and tools required to build strong employee relations and to ensure fair labor practices. Topics include employment law, employee distribution, collective bargaining and labor unions, health and safety, training and development, and diversity policies and practices. This course approaches these topics from a global perspective and encourages students to become knowledgeable with fair labor practices at home and abroad.
IS 330
This course will cover information systems taxonomies and general applications such as CRM, SCM, eCommerce, ERP, business intelligence, knowledge management, finance and accounting, personal productivity, computer supported cooperative work (groupware), and global systems. Future trends and directions of information systems will conclude this course.
MK 300
This course provides an introduction to basic marketing concepts. Topics include the marketing mix, new product development, consumer behavior, customer relationship management, strategic planning and e-commerce. Students will develop a comprehensive marketing plan and apply course concepts to real or imaginary products.
Emphasis Requirements (25)
General Management Emphasis (25)
The General Management emphasis is designed for students wishing to pursue a variety of management positions within organizations. This emphasis expands a student's core knowledge of today's business environment to include issues such as E-Commerce, the impact of the global business environment, and project planning.
BSC 400
This course is an examination of the analytical tools used to make optimal business decisions. Topics covered include: probability, decision analysis, and linear programming. Strongly recommended: MTH 155 - College Algebra and BC 303 - Interpreting Statistics and Data.
BSM 304
This course covers internal and external communication in the contemporary evolving organization. Students will assess their management communication style and identify areas for improvement. Topics include interpersonal and small group dynamics, use of communications technology, motivation, conflict resolution, and communicating with diverse audiences.
BSM 404
The course examines forces encouraging businesses to globalize their operations and the rules which govern such activities. Topics include: the legal, business and cultural environments of Asia and Eastern and Western Europe; international business contracts; the resolution of trade and contract disputes; import and export regulations; and international forces affecting the uses of labor, competition and the environment.
EC 400
This course provides an overview of Electronic Commerce (E-Commerce) from a managerial perspective. Areas covered include: Business-to-Consumer, Business-to-Business, Business-to-Employee, and the E-Environment. The course also includes topics such as: E-Commerce intermediaries and business models, technologies that enable E-Commerce; consumer behavior, site design, site promotion, business challenges, and strategies. It will provide students with knowledge of web site use, challenges and strategies for reaching customers, and how E-Commerce works in the business environment today.
PM 401
Introduction to Project Management utilizes a real team project to manage a project's life cycle. Emphasis is placed on activity networks, managing resources, and creating control mechanisms that minimize risk. Project leadership is explored in the context of building effective project teams and maintaining stakeholder relationships. Students will learn and apply basic project management concepts including time and resource constraints, planning, scheduling, work breakdown structure, Gantt Charts, network diagrams, and project control.
Human Resource Management Emphasis (25)
The Human Resource Management emphasis provides students with a solid foundation in general business as well as human resource fundamentals. Employment law, strategic management of human resources, employee relations, and employee benefits are a vital part of this degree.
HR 405
This course is designed to identify the role of human resources; the processes and activities used to strategically formulate and implement human resources objectives, practices, and policies to meet the short- and long-range organizational needs and opportunities; human resources contributions to organizational effectiveness.
HR 406
This course is designed to cover areas of employee relations and supervisory management with a focus on the art of empowering and developing people in the work environment. The course covers related topics such as planning and organizing, leading, managing change, group development and team building, coaching for higher performance, labor relations, and legal issues.
HR 407
This course provides an analysis of federal and state laws as they affect the human resource function, including equal employment opportunity, wage and overtime payment, employment agreements, and other restrictions on management's rights. Emphasis is on applying employment laws to develop programs that enable organizations to be proactive in meeting both company and work force needs, with a focus on resolving workplace disputes, implementing and administering personnel policies and practices in compliance with applicable law, and preventing litigation.
HR 411
This course is designed to provide an understanding of employee benefits programs and practices and how and why employers provide benefits as they do. Employee benefits are a significant component of total compensation and offer employers added flexibility in compensation design. Topics include planning and administering employee benefits programs, regulation of discretionary employee benefits offerings, health insurance programs, company-sponsored retirement programs, and compensating the flexible workforce.
HR 440
This course is designed to provide a systems approach to the opportunities and responsibilities of managers in the development of their organization's human resources; building and maintaining a productive work team; career planning; training and development; performance appraisal; the integration of personnel, department, and organizational goals.
Individual Study Emphasis (25)
The B.S. in Individualized Study consists of five courses taken in a specific content area. Coursework may be completed through independent study, current course offerings, or developed for a specific industry or organizational setting. The Individualized Study emphasis is proposed by the student and approved by the Program Director/Sr. Faculty prior to registration.
Information Systems Management Emphasis (25)
The Information Systems Management emphasis is designed for those students who are interested in learning more about how technology can be used in managing organizations, and how to work effectively with technology organizations. This emphasis provides students with the broad technical basis needed to make management decisions related to technology.
IS 320
This course focuses on project/change management using the Project Management Body of Knowledge (PMBOK) as the foundation to examine: planning, scheduling, estimating, and change management models. The Kotter model for change management along with other industry change models will also be covered. Students learn how to plan and manage a software project, demonstrating how to implement change in organizations through hands on projects and activities.
IS 350
This course examines systems analysis and design using the Software Engineering Body of Knowledge (SWEBOK) as a foundation. The concepts include data, process, and network modeling along with frameworks such as the Zachman Framework and The Open Group Architectural Framework (TOGAF). Object technologies will be built into the program along with design patterns. Several exercises and hands-on activities reinforce the design of a system covered in the course. Prerequisites: IS 320.
IS 360
This course covers data modeling, design, normalization, change control, backup / recovery, data dictionaries, client server architecture, SQL, Relational and Object Databases, MS SQL Server 2008, Oracle, and mySQL (open source). The emphasis is on understanding why information resources are of critical importance and how to manage them. The course concludes with a discussion of the future directions of database technologies. Prerequisites: IS 306.
IS 405
This course focuses on Internet Technology including: the Internet, computer networks, and related technology like Internet Protocol Suite, also known as TCP/IP. Emphasis is placed on common protocols that drive the Internet via the applications, transport protocol (TCP, UDP), next-generation internet protocol (IPv4 and IPv6), and physical link layers (Ethernet, IDSN, DSL). Students learn standards such as the Open Systems Interconnection Reference model, the X.500 protocol which gave rise to LDAP, and the factors influencing the development of IPV6 design considerations in light of the limitations of IPV4. Physical and Logical network design considerations will be introduced. Students will work in team's environment to design, recommend, and present a network proposal for a small business at the conclusion of the course. Prerequisites: IS 201, IS 320, IS 340.
IS 470
This course focuses on Information Technology Service Management (ITSM) best practices as defined by Information Technology Infrastructure Library (ITIL), Capability Maturity Model Integration (CMMI), Six Sigma, and Total Quality Management (TQM). Emphasis is placed on ITSM drivers of processes and strategies to create a viable Information Technology (IT) organization. Students will learn the foundation, values, strategies and operations of ITSM. Several exercises and hands on activities will focus on service support and service delivery. Prerequisites: IS 350.
International Management Emphasis (25)
(This program is only offered in Europe.)
The International Management emphasis provides students with a wide range of knowledge and skills to enable them to function effectively in the world of international business. Students may choose to concentrate on a geopolitical region of interest throughout the emphasis courses, or use each course to broaden their knowledge of different regions of the world.
BSM 411
The course uses a multidisciplinary approach, incorporating geopolitical, cultural and economic perspectives to give students a more thorough understanding of international events. It is a survey course of how politics and geography interrelate region by region. This approach gives students the background to understand national and regional issues and the context in which international business is conducted.
BSM 412
In this course, students will learn how to manage the finances of companies that operate internationally. Looking at particular geopolitical regions of the world, they will investigate how financial managers of firms, subsidiaries, or operations across national borders need special knowledge and techniques to cope with a variety of economic and political risks, regulations, and business practices. The course will also cover currency exchange rates and their associated risks, financing alternatives for different types of cross-border entities, and how distinct methods for capital budgeting and the valuation and management of assets may be required for international operations.
BSM 413
This course will explore the buying and selling process between parties in two or more countries. Topics include: logistics, transportation, inventory management, purchasing, warehousing and customer service and the complexities of these in an international marketplace. Students will learn practical applications and uses of contracts, dispute resolution, pricing terms, negotiation terms and communication, transportation, documentation, insurance, information resources, government regulations and international trade organizations.
BSM 414
This course introduces students to the global economy. Students will investigate the internal business environment and its complexity in the international setting. Understanding and practical application of concepts and processes of globalization; the political, legal, and technological environment; ethical behavior and decision-making; the role of culture and its impact on behavior; and management of international strategies will be emphasized. Cross-cultural management and problem-solving techniques will be examined.
MK 388
This course provides a basis for examining global marketing opportunities and development of appropriate strategies. Emphasis is placed on environmental and cultural considerations as they impact various elements of the marketing mix. Students will apply these concepts via a market audit and competitive market analysis. Prerequisites: MK 300 or its equivalent.
Marketing Emphasis (25)
(This program is only offered in Europe.)
The Marketing emphasis provides students with a solid foundation in general business as well as marketing fundamentals. Students explore global marketing and marketing research, as well as advertising and consumer behavior. E-marketing is also a key element of the program.
MK 386
This course examines marketing research techniques & processes. Topics include: collecting, analyzing & interpreting data, questionnaire construction, sampling, online research and web surveys. Class project provides practical application incorporating primary and secondary research. Prerequisites: BC 303 and MK 300.
MK 388
This course provides a basis for examining global marketing opportunities and development of appropriate strategies. Emphasis is placed on environmental and cultural considerations as they impact various elements of the marketing mix. Students will apply these concepts via a market audit and competitive market analysis. Prerequisites: MK 300 or its equivalent.
MK 390
This course investigates various promotional tools used in the communication mix, such as advertising, sales promotion, and publicity, to sell products and services. Concepts include: advertising planning processes, determining advertising and promotional goals and objectives, control and evaluation of advertising and promotional programs, and regulatory issues. Students will develop a comprehensive advertising campaign for a real or imaginary product. Prerequisites: MK 300 or its equivalent.
MK 401
This course examines e-marketing's various roles in an organization's total marketing program. Topics include target audience analysis, developing a site plan, creating a content development strategy, email marketing campaigns, search engine optimization, co-branding and community strategy, customer service, ad buys, sales/lead conversion, using site metrics, and ethical considerations. Students will plan & develop e-marketing strategies and a campaign for a real or imaginary small business. Prerequisites: MK 300.
MK 402
This course will provide a broad analysis of the social, cultural, economic, and psychological factors that influence the decision-making process of consumers. Methods of measuring and analyzing consumers and consumer markets are also introduced. Students will learn why they tend to buy the products and services they do; and how marketing practitioners can anticipate and predict buying behavior. Students will develop an ability to explain particular behavior of consumers. A concluding consumer research project will be presented by the student that makes practical use of the new knowledge acquired. Prerequisites: MK 300.
Project Management Emphasis (25)
Project managers are everywhere. The skills you learn here can help you find work in government, the military, manufacturing, transportation, health care, information technology and education, to name a few. CityU's Project Management emphasis augments the core curricula with a solid foundation in how to organize, lead, and schedule projects in a variety of disciplines.
PM 401
Introduction to Project Management utilizes a real team project to manage a project's life cycle. Emphasis is placed on activity networks, managing resources, and creating control mechanisms that minimize risk. Project leadership is explored in the context of building effective project teams and maintaining stakeholder relationships. Students will learn and apply basic project management concepts including time and resource constraints, planning, scheduling, work breakdown structure, Gantt Charts, network diagrams, and project control.
PM 404
Project Scheduling and Cost Management exposes students to the techniques and tools for project scheduling and cost management. This course includes detailed discussions and a series of related learning exercises on the sequence of project activities, including creating work breakdown structures, creating integrated networks, scheduling, and project cost and schedule controls. Cost management introduces the basic approaches and methods associated with cost management, from the establishment of budgets and cost accounts to the monitoring, interpretation, and use of cost data throughout the life cycle of the project. Prerequisites: PM 401, PM 409 and PM 410.
PM 406
This course utilizes a simulated project to teach students how to manage risk and crisis occurrence through a project's life cycle. Strong emphasis is placed on integrating SWOT, Risk Breakdown Structure, and Risk Mitigation into the overarching project life cycle. Project leadership is explored in the context of building effective project teams and maintaining stakeholder relationships, especially in times of uncertainty and crisis. Students will learn and apply basic project management concepts related to identifying, classifying, and mitigating risk. Prerequisites: PM 404 and PM 408.
PM 408
This course provides an overview of people and communication factors in managing projects. Topics include human resource planning; how teams work; managing conflict; social and relationship capital in the context of projects; managing behaviors; diversity; leadership pitfalls; and communication factors within a project environment. Prerequisites: BC 302, PM 401, PM 410 and PM 409.
PM 409
In this course, students will explore techniques for effective leadership and team management. Students will examine how to lead and participate on teams and manage change. Special emphasis is placed on team development and the ability to lead and work on geographically distributed teams. This course focuses on how to build and sustain alignment among team members by focusing on improved coordination, communication, and collaboration among team members regardless of geographical location.
Sustainability Emphasis (25)
(This program is only offered at University of South Queensland.)
The concept of sustainability will become a larger part of all our lives as we explore ways to maintain economic growth and a healthy planet. The Sustainability emphasis provides students with skills that all business managers and leaders will need going forward as companies in the global marketplace increase their efforts to implement sustainable practices and achieve greater social justice.
ENV 340
Please check back soon for the full description of this course.
ENV 341
Please check back soon for the full description of this course.
ENV 350
Please check back soon for the full description of this course.
NAS 331
Biodiversity and Conservation incorporates an interdisciplinary approach to the study of biodiversity and conservation, with a foundation in ecological theory and principles as a basis for the conservation and management of natural, production, and disturbed systems. Students explore biodiversity as an ordered progression in biological complexity, from genes to ecosystems, and the mechanisms behind the development of species and ecosystems. The key processes that threaten biodiversity conservation are examined. The impact of humans on the earth's biodiversity and current issues in the conservation of biodiversity are examined, in both global and regional settings. The scientific basis of species and habitat conservation and current practices and problems are also explored. Prerequisites: Enrollment in University of South Queensland Bachelor of Accounting in Sustainable Business program.
NAS 332
Sustainable Resource Use provides students with an understanding of the principles of sustainable development, with a focus on the environmental impact of current land and resource uses. Human impacts and land use over the past 200 years are examined, along with the limitation of current environmental policies and legislation. Forestry, fisheries, mining, energy, agriculture, and urban development, and the impact of each of these on the environment, are reviewed, both locally and on a global scale. Economic growth and traditional management practices are analyzed. Current approaches to land and resource use and planning, including world-wide environmental policies and legislation, are evaluated in terms of their contributions to global sustainability and options for the future are reviewed. Students leave the course with an appreciation of the challenges of sustainable resource use.
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