Undergraduate Marketing Certificate
The Undergraduate Certificate in Marketing from City University of Seattle is a program for people interested in the exploding world of promotion and advertising. Courses cover broad, foundational marketing concepts including advertising, market research, sales promotion, consumer behavior and current global and e-marketing trends.
If you are looking to pivot into the marketing space or add marketing to your skills set, this could be a great launching point for you. In addition to the knowledge you’ll gain from our faculty of active market experts, you’ll graduate with course deliverables you can use as portfolio samples for job interviews at exciting local firms.
CityU of Seattle’s marketing certificate program is one of our briefest, most flexible programs. Its six five-credit courses are available online or in a mixed-mode format so you can learn in a way that suits your style and schedule. With our program, you can complete your marketing certification in just nine months, enhancing your employment credentials while you continue your day-to-day life. Contact our School of Management advisors to learn more about CityU’s marketing certificate program.
Students who finish the program move easily into job titles including marketing coordinator, assistant liaison or intern, and are ready to continue into other business-focused bachelor’s programs such as business administration with a marketing emphasis.
*As of July 1, 2011, the US Department of Education requires colleges to disclose specific information for any financial aid eligible program that “prepares students for gainful employment in a recognized occupation.” City University offers a number of undergraduate and graduate certificates that lead to gainful employment. Information for each certificate program for the latest reporting year is available here.
MK 300 Principles of Marketing (5)
This course provides an introduction to basic marketing concepts. Topics include the marketing mix, new product development, consumer behavior, customer relationship management, strategic planning and e-commerce. Students will develop a comprehensive marketing plan and apply course concepts to real or imaginary products.
MK 386 Marketing Research (5)
This course examines marketing research techniques & processes. Topics include: collecting, analyzing & interpreting data, questionnaire construction, sampling, online research and web surveys. Class project provides practical application incorporating primary and secondary research. Prerequisites: BC 303 and MK 300.
MK 388 Global Marketing (5)
This course provides a basis for examining global marketing opportunities and development of appropriate strategies. Emphasis is placed on environmental and cultural considerations as they impact various elements of the marketing mix. Students will apply these concepts via a market audit and competitive market analysis. Prerequisites: MK 300 or its equivalent.
MK 390 Advertising and Sales Promotion (5)
This course investigates various promotional tools used in the communication mix, such as advertising, sales promotion, and publicity, to sell products and services. Concepts include: advertising planning processes, determining advertising and promotional goals and objectives, control and evaluation of advertising and promotional programs, and regulatory issues. Students will develop a comprehensive advertising campaign for a real or imaginary product. Prerequisites: MK 300 or its equivalent.
MK 401 E-Marketing (5)
This course examines e-marketing's various roles in an organization's total marketing program. Topics include target audience analysis, developing a site plan, creating a content development strategy, email marketing campaigns, search engine optimization, co-branding and community strategy, customer service, ad buys, sales/lead conversion, using site metrics, and ethical considerations. Students will plan & develop e-marketing strategies and a campaign for a real or imaginary small business. Prerequisites: MK 300.
MK 402 Understanding Consumer Behavior (5)
This course will provide a broad analysis of the social, cultural, economic, and psychological factors that influence the decision-making process of consumers. Methods of measuring and analyzing consumers and consumer markets are also introduced. Students will learn why they tend to buy the products and services they do; and how marketing practitioners can anticipate and predict buying behavior. Students will develop an ability to explain particular behavior of consumers. A concluding consumer research project will be presented by the student that makes practical use of the new knowledge acquired. Prerequisites: MK 300.