Get Help with Business and Marketing Plans

    

    

Articles

Search the following databases to find articles relevant to your topic.   

Business Source Complete

ABI/Inform Trade and Industry

Lexis/Nexis Academic

Full List of CityU Management Databases

     Suggested search terms:

  • Business plan: A keyword search for “business plan” in Ti: Title. You can put quotation marks around 2 or more words to search for those words as a phrase.
  • Marketing plan: A keyword search for “marketing plan” in Ti: Title OR AB: Abstract.
  • Business planning: Business planning is a subject term related to business plans. You can change the Select a Field drop down box to SU: Subject.

     Mix and match terms creatively for additional results. For example:



Books

Search CatalogPlus for books, e-books, journals, CD-ROMs, videos, curriculum, and other items owned by the library.

    Suggested search terms:

     Sample print books:

  • Reece, M. (2010). Real-time marketing for business growth: How to use social media, measure marketing, and create a culture of execution. Upper Saddle River, N.J. : FT Press.
  • Record, M. (2009). Writing a winning business plan. Oxford, UK: How to Books, Ltd.

     Sample ebooks:


 

Websites

The following websites provide sample business plans or other information to help you write or present a business plan. Check the appropriate sections for marketing plan samples.

    



Need more help? Ask a Librarian!

When asking for help with business plans and marketing plans, please provide some of the following information:

  • your course number
  • a brief description your business idea
  • if you are just getting started and not sure where to start
  • if you are working on a specific section of the business or marketing plan
  • if you got stuck in your research:
    • where you have already looked
    • keywords you have tried