Get Help with Business and Marketing Plans

• Articles |
• Management Databases |
• Books |
• Websites |
• Writing Resources |
• Research Help

Articles

Business Source Complete Show Me
Abstracts and full text articles from scholarly and popular business, law, and computer systems periodicals.

Suggested search terms:

• Business plan: A keyword search for “business plan” in Ti: Title. You can put quotation marks around 2 or more words to search for those words as a phrase.
• Marketing plan: A keyword search for “marketing plan” in Ti: Title OR AB: Abstract.
• Business planning: Business planning is a subject term related to business plans. You can change the Select a Field drop down box to SU: Subject.

Mix and match terms creatively for additional results. For example:

• information resources AND business planning
• competition AND "business plans"
• new business enterprises AND "business plans"
• financial statements AND "business plan"
• entrepreneurship AND business planning
• marketing strategy AND "marketing plan"

Management Databases

• Search by simple keywords to find sample business plans related to your business idea
• Be sure to try many synonyms and related ideas to the topic

Books

CityU Library Catalog Show Me

Suggested search terms:

• business planning
• business writing
• marketing management
• marketing research

Sample print books:

• Balanko-Dickson, G. (2007). Tips and traps for writing an effective business plan. New York : McGraw-Hill.
• Kennedy, D. S. (2006). The ultimate marketing plan: Find your hook, communicate your message, mark your mark. Avon, MA: Adams Business.
• McKeever, M. (2007). How to write a business plan. Berkeley, CA: Nolo.

Sample ebooks:

• Coke, A. (2002). Seven steps to a successful business plan. New York: AMACOM.
• Luther, W. M. (2001) The marketing plan: how to prepare and implement it. New York AMACOM Books.
• Pinson, L. (2001). Anatomy of a business plan: A step-by-step guide to building a business and securing your company’s future. Chicago, IL: Dearborn Trade Pub.

Websites

• Small Business Administration: Write a Business Plan
• Business Plans and Profiles Index
• MOOT CORP® Competition Sample Business Plans
• Alliance of Angels Start-up Resources – U.S. NW focus

Writing Resources

• Management Writing Resources includes Business Plan Help, General Writing Tools, and how to Use the APA Citation Style.
• Smarthinking.com
  CityU has partnered with Smarthinking.com to offer online personalized tutoring support to all students. They will review drafts of papers. Smarthinking instructors will make general rather than specific comments on APA formatting. For more information, or to set up an account, call 888.422.4898 or e-mail info@cityu.edu.

Research Help

How Do I…?

• Find SIC/NAICS codes
• Find Company Information
• Find Industry Information

Books

• Burkhardt, K. (2005).Business research: Methods and strategy.Burnaby, BC: Burkhardt Research Services.
• Berkman, R. I. (2004).The skeptical business searcher: The information advisor’s guide to evaluating Web data, sites, and sources.Medford, NJ: Information Today, Inc.

Ask a Librarian
Librarians can help you locate and obtain research materials, use library resources, and formulate research strategies. When asking for help with business plans and marketing plans, please provide some of the following information:

• your course number
• a brief description your business idea
• if you are just getting started and not sure where to start
• if you are working on a specific section of the business or marketing plan
• if you got stuck in your research:
  • where you have already looked
  • keywords you have tried