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Get Help with Business and Marketing Plans
Articles
Search the following databases to find articles relevant to your topic.
Business Source Complete
ABI/Inform Trade and Industry
Lexis/Nexis Academic
Full List of CityU Management Databases
Suggested search terms:
- Business plan: A keyword search for “business plan” in Ti: Title. You can put quotation marks around 2 or more words to search for those words as a phrase.
- Marketing plan: A keyword search for “marketing plan” in Ti: Title OR AB: Abstract.
- Business planning: Business planning is a subject term related to business plans. You can change the Select a Field drop down box to SU: Subject.
Mix and match terms creatively for additional results. For example:
Books
Search CatalogPlus for books, e-books, journals, CD-ROMs, videos, curriculum, and other items owned by the library.
Suggested search terms:
Sample print books:
- Reece, M. (2010). Real-time marketing for business growth: How to use social media, measure marketing, and create a culture of execution. Upper Saddle River, N.J. : FT Press.
- Record, M. (2009). Writing a winning business plan. Oxford, UK: How to Books, Ltd.
Sample ebooks:
Websites
The following websites provide sample business plans or other information to help you write or present a business plan. Check the appropriate sections for marketing plan samples.
Need more help? Ask a Librarian!
When asking for help with business plans and marketing plans, please provide some of the following information:
- your course number
- a brief description your business idea
- if you are just getting started and not sure where to start
- if you are working on a specific section of the business or marketing plan
- if you got stuck in your research:
- where you have already looked
- keywords you have tried
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