Logo, Tagline and Seal Usage GuidelinesBecause CityU offers instruction worldwide it is imperative that the University's message and identity are consistent. You may print a copy of this identity standards manual or use this webpage for reference. The guide is intended to help communicate the rules and guidelines of our CityU brand message. Consistent application of these standards over time will benefit City University of Seattle through improved awareness, recognition and professional appearance. Please review these guidelines carefully before using the City University of Seattle logo, slogan, seal, or any other identifying symbol. The graphics shown in this manual are available in several formats via our download page. Questions about use and policies should be directed to University Relations.
The logomarks may be enlarged or reduced in size as required. The minimum size of any mark is often determined by the method of reproduction or fabrication. The minimum size, using optimal reproduction methods, can be measured by the height of the "C" at 1/8". Using less than optimal reproduction methods, the logomark should only be used at a size which does not compromise quality and legibility. For the logomark to communicate effectively, it should not be crowded or overwhelmed by other elements. "Clear space" refers to the area surrounding the mark that should be kept free from visual distraction. No graphic element or text of any kind should be placed within this clear space unless otherwise shown in this manual. The recommended clear space is equal to the letter "U" in the University logomark (X = width of letter U) as shown below.
Alternate Approved UsageWhere space is a premium, the logomark can be utilized as "CityU of Seattle" as shown. All other guidelines outlined in this manual still apply, like color, size and clear space. In special instances (such as location signage) the "CityU" logomark can be used as shown. In these instances, this stand-alone treatment must be approved by City University of Seattle. When City University of Seattle appears within body copy, it should appear with proper grammatical spacing as City University of Seattle and not as CityUniversity of Seattle. When using the shorter version of our name in copy, you do no need to space the name as two words. Use CityU and not City U. You may reference the country locations within body copy as City University of Seattle in Prague, Czech Republic and/or CityU of Seattle in Prague, Czech Republic.
Because City University of Seattle offers worldwide instruction it is imperative that the University's name, message and identity are consistent at all locations. The following logomark is an example of usage for City University of Seattle when a specific location is added. All other guidelines outlined in this manual still apply like color, size and clear space. Approved locations are listed below. If desired, usage is approved for the country name without the specific city, such as City University of Seattle in China. If your location does not appear, or you desire additional special usage, you will need to contact marketing via email for approval.
Cities & countries within the US
Cities & countries outside US
Consistent use of these colors builds brand recognition and must not be altered unless otherwise shown in this manual. When reproduced in color, the logomark must use the PANTONE, CMYK, or Web color equivalents shown. The logomark can also be reproduced in PANTONE 195, black & white, greyscale and in white reversed out of a dark color. Variations of all logomarks can be downloaded here.
Primary TypefacesThe Futura family of typefaces provide a simple yet modern appeal and helps emphasize the progressive qualities of the university. The Archer family of typefaces is a classic serif font that compliments Futura and eases in readability with long text blocks. The Futura family is preferred for headline, subheads and special copy. The Archer family should be used for body copy in print advertising whenever possible.
Alternate TypefacesIn cases where the primary typefaces are not available, the Arial and Times family of typefaces may be substituted. The use of these alternative typefaces should be limited to body copy in general business documents and the web. These alternative typefaces should not take the place of the primary typefaces when they are used to build the brand of City University of Seattle.
Boilerplate textBoilerplate refers to any text that is or can be reused in new contexts without being changed much from the original. Please use this copy when a summary of CityU or its programs is needed for third parties.
About City University of SeattleSince 1973 City University of Seattle - a private, not-for-profit university – has aimed to change lives for good by offering excellent and relevant online and onsite education to anyone with the desire to learn. During its nearly 40-year history, CityU has engaged over 45,000 alumni around the world. The university is comprised of the International College; The Albright School of Education; The School of Management; the Division of Arts and Sciences; the Division of Doctoral Studies; and the Washington Academy of Languages. Headquartered in the greater Seattle area, CityU offers a multitude of programs at various locations throughout Washington, Australia, Canada, China, Czech Republic, Greece, Mexico, Slovakia, Romania, and Switzerland. City University of Seattle owns and controls the use of it's signature logos and taglines, insignias, seals, designs, symbols, service marks, trade dress, trade names, depictions of campus buildings used commercially, and other trademarks, collectively called "trademarks", that are associated with the university or any of its sites, whether registered or not. These include, but are not necessarily limited to, the words City University of Seattle, Change Your Life for Good® tagline, the university seal, and such other trademarks as are owned, developed, and adopted from time to time by the university. Use of City University of Seattle's trademarks without license or permission is strictly prohibited. Prior authorization of the use of City University of Seattle's trademarks will not be construed as an authorization of future use; nor will any prior course of conduct, use, or infringement prohibit City University of Seattle from enforcing any of its rights with the respect to the trademarks. City University of Seattle reserves the right to pursue any and all legal remedies and will take whatever measures necessary to protect its trademarks from infringement. Technical guidelines are established to describe how City University of Seattle's trademarks should be presented, displayed, and reproduced. These policy guidelines may change from time to time. Current guidelines are available from the University Relations department at City University of Seattle. The University Relations department will be the sole judge of acceptability of the use of its trademarks, and reserves the right to grant approval of uses and designs that may deviate from these guidelines.
Official UseCity University of Seattle's Department of University Relations is responsible for ensuring the correct use and integrity of the university's name and identifying symbols on all publications, materials, supplies, and in all online communications, whether produced by the university or an outside agency. City University of Seattle does not permit the use of its name or graphics in any announcement, advertisement, publication, or report if such use in any way implies an endorsement of any product or service. Any commercial usage, including co-branded marketing, requires permission or licensure, and approval from City University of Seattle.
Contact InformationQuestions about use and policies should be directed to University Relations.